Dr. Seuss
530K High-Intent Engagements
Agency Awarded 2x New SoWs from Campaign’s Success
Press: TimeOut, Ad Age
I managed the creative team that launched the Dr. Seuss Travel Agency: a faux travel agency that transports viewers to new ‘destinations’ via Dr. Seuss’ culture-shaping stories. Our work targeted a range of audiences with messaging akin to an Expedia, eventually leading to the ‘a-ha’ moment that these books have the same, or perhaps more, power to transport you to beautiful places. The campaign produced the most notable post-campaign increase in sales in recent years for the brand.
Peloton
Full Brand Relaunch Across 2 B2B Verticals
I led a design & copywriting team that re-introduced Peloton to its business customers via a cross-channel mix of awareness and conversion collateral. From display ads to sales decks, my team was the first partner to successfully apply the brand’s new image and ethos for these verticals, while maintaining seasonality for moments like back-to-school, Black History Month, and International Women’s Day.
Four Seasons
[1]Press: The Michelin Guide, Forbes, Frame
Tasked with elevating the guest experience at the latest addition to the Four Seasons coterie, I managed a team (spread across 4 time zones) that designed brand identities and prototyped print collateral for the hospitality icon’s hotel, restaurants, and rooftop bar at Hangzhou Centre. The result was a suite of souvenir-worthy items that accentuate the beauty of their spaces’ architecture, vistas, and luxury.
Hublot
[1]Exclusive Venues: Miami Design District, The W Hotel
Press: GQ, Paper, Nylon, WWD
To build awareness in their home market of Miami, my team was tasked with producing a boutique takeover and VIP event by leveraging Hublot’s patronage of two contiguous events (the FIFA World Cup and Art Basel). My team collaborated with artist Mira Mikati, incorporating her signature style into our activations at the Miami Design District and W Hotel South Beach.
Wella
Won Global Creative RFP
Orchestrated Full-Scale TVC Production
100+ Assets Delivered for Global Translation
I managed both an inter- and intra-agency team to reinforce Koleston’s status as the world’s number one salon color brand. My team oversaw a shoot in Budapest, Hungary, where we shot hundreds of static and motion assets for dozens of product SKUs. The result: a truly robust library of campaign content to build Wella’s year-long marketing plans and media buys against.
SiriusXM
50+ Assets Delivered: Video & Static
CTV Spot Produced in 1 mo.
Collaborative Licensing with the NFL, MLB, NBA, NHL
On a one-month timeline, I partnered with the strategy and creative practices to produce dozens of static and motion assets to roll out SiriusXM’s newest offering. The creative was built in tandem with the big 4 sports leagues, and drives toward a free trial of the service. While media is not live yet, the ability to navigate numerous levels of internal and 3rd-party approvals alone feels like a huge success.
Hublot
[2]Celebrity Attendance
Press: Forbes, Hypebeast, Flaunt, Modern Luxury, Robb Report
Building a relationship with the brand over several projects, I led production of a live-action shoot, event, & gifting package to promote the finale in a series of collaborations between Hublot and Shepard Fairey. After shooting in New York, I traveled to Los Angeles, where my team activated the brand’s flagship west coast boutique with a full vinyl wrap. We capped the campaign with a star-studded event and unveiling, featuring a custom-fabricated light sculpture composed of Fairey’s signature mandala motifs.
Four Seasons
[2]
Armed with a fresh visual identity for the brand and a multinational design team, I managed a global collateral redesign project for 128 Four Seasons hotels. Core to this project was my identification of both areas primed for creative freedom as well as those requiring strict adherence; the result was a cohesive set of materials and guidelines that unify the brand globally, while offering flexibility for each franchise’s local flavor.
Hublot
[3]Remote Shoot Production
My team and I conceptualized and produced photo and video content for Hublot’s then-newest timepiece in the California desert. Capturing both product and lifestyle content, the look and feel of the campaign responded to the watch’s fusing of durable materials and exceptional luxury. A bonus: I pitched the initial creative concept and shoot location.
Nespresso
Product Promoted for Nationwide Distribution
Agency Promoted to Preferred Vendor
Managed a design team that launched one of Nespresso’s few non-coffee products to date: Nespresso Bloom Coffee Blossom Honey. After designing product packaging, we designed and produced custom-fabricated elements for Nespresso’s Madison Avenue and Walnut Creek boutiques, including window displays, product displays, and promotional signage.
Ivy Park x Adidas
Celebrity Engagement: Beyoncé, Teezo Touchdown, +++
To amplify the launch of IVY PARK x Adidas’ Valentine's Day collection, I led a team that designed and produced one-of-a-kind seeding kits for 20 celebrity and influencer recipients in Los Angeles. Hand-crafted from edible chocolate to replicate Adidas’ iconic shoebox design, the kits themselves successfully matched the hype of the products they encased.